State Taps Bull Moose Marketing to Turn Pennsylvania’s 200+ Craft Distilleries into a Tourism Engine

New SpiritsofPA.com hub and nationwide brand campaign spotlights the distilling industry and Pennsylvania Rye — America’s original whiskey — as the Commonwealth’s next big visitor draw

MEADVILLE, Pa. — July 22, 2026 — Bull Moose Marketing, a Meadville-based destination marketing and tourism consulting firm, has been selected by the Pennsylvania Department of Agriculture to lead Spirits of PA, a statewide brand and marketing initiative designed to position Pennsylvania as the distilled spirits capital of the East Coast. The agreement was signed in May 2026 and is funded under Act 57 of 2024, administered through the Pennsylvania Distilled Spirits Industry Promotion Board within the Department of Agriculture.

Since the contract was signed, the program has moved from planning into public launch. A new consumer-facing website, SpiritsofPA.com, along with accompanying social media channels, is now live — giving travelers, distillers, and tourism partners a single hub to explore Pennsylvania’s craft spirits industry.